Ultimate Guide: Affiliating Marketing on Your Blog
Okay, you may have come across a lot of articles that say that blogging can bring you big bucks. If you come to think of it, writing blogs per se will not earn you anything. You may write a million and one blogs, but you will not earn a dime.
Unless you get hired as a writer by someone who chanced upon your blog site, relying on writing alone will not earn you anything. The real money-maker in many blog sites is affiliate marketing!
What is Affiliate Marketing?
Simply put, affiliate marketing is advertising products or services from other providers who created such. There are a number of ways to earn through affiliate marketing:
- Pay-per-click (PPC)
- Pay-per-action (PPA)
- Pay-per-impression (PPM)
- Pay-per-lead (PPL)
As an affiliate marketer, you act as the middle man between the consumer and the product/service provider. You will get a commission based on your arrangement with affiliate networks. How much money you will earn will depend on how many visitors you can drive to your blog site daily.
Not everyone will click on the adverts, of course. It's like people going to shopping malls - not everyone buys something.
Monetizing Your Blog Site
To increase the chance of your visitors clicking your adverts, you need to make sure that you have a target market. Choosing a market segment will help you concentrate on the blogs that you write. In short, you will only write articles geared towards your chosen market.
Even though the internet has made it accessible to almost everything with the click of a button, it is still very important that you have a specific niche that you will sell products for. This way you will be able to build more trust and reputation. If you choose technology as your niche, make sure you only blog about technology and market only products related to technology such as smartphones and tablets.
Having too many niche in one blog can make it feel like you are too desperate trying to sell something and can hurt your customer relationships. It can also give the impression that you are a general website with nothing interesting to offer, such as a garage sale where anything goes.
You see, internet buyers are more like grocery shoppers than mall shoppers. They go to the internet with a specific product or service in mind. You don't want "mall shoppers" because they are just window shopping; you need "grocery shoppers" who are there to buy.
Choosing the Best Affiliate Network
Once you have your chosen niche and target market, look for affiliate programs that offer the best products/services and best deals. Included in the top affiliate marketing networks are LinkShare, Amazon, ShareASale, and ClixGalore, among others.
Set up an affiliate account with anyone of these providers and click your way to richness through your blog.
Secrets and Tips
- Google Adsense and Facebook Ads are two of the best ways of getting traffic to your blog.
- Don't give up even if you are spending more money on monetizing than you are earning profit. The goal of advertising is not to sell, but to build a customer base. This means even though you are not seeing any sales, your audience is actually growing, and this is more important in the long run.
- Run competitions. You may even want to incorporate this into your monetizing methods so that users will have a reason to come to your website and interact with it, increasing the chances of them making a purchase.
- Be patient