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Transactional Email Service Providers: Mandrill Vs Sendgrid Vs Others

As online marketers, you'll definitely need the assistance of a transactional email service provider.

The problem lies now in choosing the best provider for you. Most online entrepreneurs, who have been in the business for long, will testify that there's no single provider that can respond to ALL of your needs.

There will always be something you want done, that the provider cannot respond to. Hence, you'll have to choose the provider that can fulfill most of your needs.

What should you look for in transactional email service providers?

You must ensure that your needs as an online marketer is addressed by the provider. Not all marketers have the same requirements. You may need a different service based on your product or niche. Here are some features you may require from your provider.

Features you should look for from your provider

Bulk sending capability

You can send numerous messages simultaneously to target recipients. This will save time and effort. Imagine how tiresome it would be if you send the emails individually.

Filtering ability

Aside from having the ability to send emails all at once, it's extremely useful if the provider has filtering ability where you can filter emails for certain recipients, according to some specifications such as, area, profession, gender or age.

Customization features

The ability to customize your email is a great advantage for marketers. This will make the email more personalized and more sincere.

Reliable email delivery to inbox

The provider must be able to deliver your email to the inbox of the recipient and not to the spam folder. This is to ensure that all emails don't become useless.

Speedy email delivery

Emails must also be delivered quickly. This is essential to ensure that the email is relevant to the existing product.

Tracking capability

You can track emails that have resulted to sales or conversions. You're provided the number of recipients, who have opened your emails, and emails that have been responded to.

Spam recognition ability

Your transactional email provider must be able to warn you if the content and link included in your email can be considered as spam by your recipients.

Link tracking ability

The provider must have the ability to track emails where links were clicked leading to successful sales.

User-friendliness

Providers that are convenient to use and easy to install are recommended for newbies, who may find the installation of the service difficult. Not all Internet marketers are highly skilled in these applications.

These are only some of the general services that you must look for from your transactional email service providers.

MORE: Check out these 10 BuySellAds alternatives that pays more.

Now, let's explore the features of the different transactional email service providers. Take your pick from this list and succeed in your business.

Features of various transactional email service providers

Mandrill (MailChimp)

Pros

  • Mandrill has superb features compared to the other providers
  • Its interface is cool and user-friendly
  • Dedicated IP available for those who prefer this service
  • The dashboard is easy to navigate in
  • You can track your emails via your mobile phone
  • It's more convenient and easy
  • It allows free 2,000 emails per month
  • Competitive price
  • Analytics provided
  • Provides open tracking
  • Provides click tracking
  • Provides click details per link
  • You can personalize your message
  • Parses emails
  • Automatic DKIM signing

Cons

  • Features are limited
  • You can't cancel at any time
  • Support is not 24/7
  • You can't manage your contacts through API
  • No phone support

SendGrid

Pros

  • Affordable price
  • More efficient analytics
  • Most number of successful emails delivered
  • Uses API that facilitates the process
  • Easy integration of service to your website or blog
  • Support is 24/7 with prompt responses to issues
  • Provides open tracking
  • Multi-user log-in
  • Provides click tracking
  • Provides click details per link
  • You can personalize your message

Cons

  • Price is not the cheapest but it's not also the most expensive

Amazon SES (Simple Email Service)

Pros

  • It's one of the cheapest based on the list of services it provides. You only pay $0.10 per thousand emails
  • Specific instructions are given to set-up the service
  • Available in English, French, Spanish and German
  • Automatic DKIM signing
  • Can send bulk emails
  • 24/7 dedicated support team

Cons

  • Its interface is not user-friendly because is API somewhat complex to work with. This can be remedied by using Sendy simultaneously to make the process more convenient.
  • Analytics is not efficient
  • Emails can only be sent to verified addresses
  • Features are inadequate
  • No click tracking
  • No open tracking
  • No details per click
  • No incoming email support
  • Phone support is available only to paid plans

Postmark

Pros

  • Highest success of email deliveries
  • Your information and data are secure
  • More efficient services

Cons

  • One of the most expensive providers

Mailjet

Pros

  • You can prioritize emails
  • Interface is user-friendly
  • Competitive price
  • Mobile apps are up to par
  • Provides open tracking
  • Provides click tracking
  • Provides click details per link
  • You can personalize your message
  • Automatic DKIM signing
  • Multi-user log-in
  • Plug-in available in most frameworks
  • Dedicated IP available for those who prefer this service

Cons

  • Support system not so prompt in replying to queries and issues
  • No phone support

Mailgun

Pros

  • Provides a smart way for developers to use its services
  • Provides basic analytics
  • Competitive prices
  • Can send bulk emails
  • Provides open tracking
  • Provides user-agent tracking
  • Provides click tracking
  • Provides click details per link
  • Ability to personalize your message
  • Parses emails including attachments
  • Dedicated IP available for those who prefer this service
  • Available in English, French and Russian
  • Automatic DKIM signing
  • Plug-in available on most frameworks

Cons

  • 24/7 support is only for Pro Plans
  • Does not respond promptly to queries for ordinary accounts
  • Set-up process is difficult

Sendinblue

Pros

  • Available in English, Spanish and French
  • Can send bulk emails
  • Provides open tracking
  • Provides click tracking
  • Provides click details per link
  • You can personalize your message
  • Dedicated IP available for those who prefer this service
  • You can cancel its services any time
  • Automatic DKIM signing
  • Provides user-agent tracking
  • Plug-in is available on WordPress, Magento and PrestaShop

Cons

  • More expensive than some providers
  • Does not parse emails

AuthMailer

Pros

  • 24/7 email support
  • Affordable price
  • You can cancel services anytime
  • 30 days money back guarantee
  • Can send bulk emails
  • Automatic DKIM signing

Cons

  • No phone support
  • No open tracking
  • No click tracking
  • No click details per link
  • You can't manage your contacts through API

SocketLabs

Pros

  • Can send bulk emails
  • Open tracking
  • Click tracking
  • Dedicated IP available
  • Automatic DKIM signing
  • Multi-user log-in

Cons

  • No clicks' details
  • More expensive than other providers
  • Support not always prompt
  • You can't prioritize emails

Leadersend

Pros

  • 24/7 dedicated support staff
  • Phone support
  • Dedicated IP is available
  • Provides open tracking
  • Provides click tracking
  • Provides click details per link
  • You can personalize your message
  • Automatic DKIM signing
  • Plug-in available in Zapier and Bitrix
  • Provides user-agent tracking

Cons

  • No prioritization for emails
  • Cannot send bulk emails
  • Price is more expensive but you can send unlimited emails monthly

Table of the costs of transactional email service providers

Provider Cost to send 80,000 emails per month
1. Mandrill $11.20 per month
2. SendGrid $19.90 per month
3. Amazon SES $8.00 per month
4. Postmark $60.00 per month
5. Mailjet $34.98 per month
6. Mailgun $30.00 per month
7. Sendinblue $14.40 to $52.00 per month
8. AuthMailer $8 per month or $0.10 per thousand
9. SocketLabs $39.20 to $312 per month
10. Leadersned $50 - unlimited emails

Based on the table of prices of these transactional email service providers, Amazon and AuthMailer are the cheapest.

Through Amazon though, you can send emails through the API, while AuthMailer doesn't support this feature. Amazon has also specific instructions on how to set it up.

Sendinblue has more functionality than the rest of the providers.

On the other hand, AuthMailer has a dedicated IP available, while Amazon doesn't have one.

BUT - as mentioned earlier, you're the sole person who can determine what's best for you, based on your preferences.

These are all the transactional Email Service Providers that you can make use of as an Internet marketer. Compare the pros and cons and choose the provider that can fulfill your needs, and that fits your budget.

If you're not certain about what to choose, you can always experiment to determine what can work more effectively with your site and type of product.

What's important is that you're now aware of this useful application and can optimize its use in marketing your product.

Are there any other email marketing software that you recommend? Let us know in the comments.

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Jes is a teen from Australia passionate about money and success. He loves writing new articles each day, usually while on the train to school. Read more. Let's be friends: Facebook / Twitter

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